A life loving wine, food & travel
In 2000, William founded Tastes of Italy born of a love for Italian gastronomy spending two decades building direct, personal relationships with private Mediterranean landowners, noble families, and regional culinary masters.
In 2017, William partnered with wine authority Brough Gurney-Randall to expand their portfolio globally, establishing Tastes Travel.
As a specialist tour operator with over two decades of expertise in fine wine and luxury travel management, we craft bespoke travel itineraries. We handle every detail of the logistics, using our deep personal connections in the wine industry and hospitality to give you private access to the world’s finest culinary regions.
Our senior team
William Goodacre
Founder & CEO
William Goodacre is the founder of Tastes Travel, having launched Tastes of Italy in 2000. Living in Friuli at age eighteen, William earned his wine credentials completing a formative stage riddling sparkling Ribolla for the legendary Manlio Collavini. Later serving as Assistant Manager of the National Trust Travel Collection, he developed an uncompromising eye for heritage logistics and has spent decades cultivating the direct relationships that define our portfolio.
Brough Gurney-Randall
VITICULTURAL DIRECTOR
Brough Gurney-Randall is the Viticultural Director of Tastes Travel, joining William in 2017 after experiencing one of his earliest tours to Verona. Brough brings an authoritative, twenty-year trade pedigree from his tenure as a specialist merchant with the historic London importer OW Loeb. His career has been dedicated to fine wine: importing legendary properties, discovering small-batch producers, and writing definitive vintage reports. His involvement is vital to Tastes Travel, providing our team with an objective, expert-level filter on wine quality and a lifetime of trusted relationships across the global wine industry.
ALEX DAVIES
NON-EXECUTIVE DIRECTOR
Alex Davies serves as Non-Executive Director on our board. Bringing over twenty-five years of leadership in corporate finance and asset management, Alex provides strategic oversight and institutional discipline to our growth. His alignment with Tastes Travel is deeply personal: his father has been a loyal client over many years, experiencing several of our signature Italian journeys first-hand. This unique perspective ensures our board combines rigorous commercial clarity with an intimate, family-led understanding of our uncompromising hospitality standards.
Cinzia Fassetta
OPERATIONS DIRECTOR
Cinzia Fassetta serves as Operations Director, orchestrating the physical logistics and regional networks that ground our itineraries. An Italian native with an extensive pedigree in managing bespoke enogastronomic travel, Cinzia is responsible for coordinating our ground operations, private transport, and estate access. Her deep, on-the-ground expertise ensures that the complex logistical landscapes of our journeys are executed with absolute precision, seamless fluidity, and rigorous hospitality standards.
GREGORY NEWMAN
CHIEF MARKETING OFFICER
Greg Newman serves as Chief Marketing Officer, directing the creative expression of our brand. Bringing an extensive background in strategic design, creative direction, and high-value digital media, Greg ensures that the romance, rarity, and authenticity of our physical itineraries are seamlessly translated into our member-exclusive technology, maintaining an elegant and completely unified guest experience.
Our Purpose
We design bespoke culinary and viticultural itineraries for groups and individuals who value privacy, meticulous operational execution, and the world’s finest hospitality. Our approach is entirely practical: we leverage decades of hands-on professional experience inside the wine trade and international logistics to unlock private estate access, historic cellars, and coveted tables.
Step 1
Expert Consultation
We schedule an unhurried conversation to understand your travel style, palate, and preferences.
Whether you are planning a private escape or a corporate event, we listen to your initial ideas and use our 25 years of expertise to shape them into a flawless concept.
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Step 2
Itinerary Design
We collaborate directly with our personal network of premium suppliers across Europe and beyond.
We consult with our trusted partners to verify availability and curate unique elements tailored exclusively for your journey. We structure the travel pacing so that exceptional food, wine, and hosting remain centerpieces of your day.
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Step 3
Fine-tuning the details
We use our deep industry relationships to open doors so that your itinerary features private access to exclusive estates, one-on-one meetings with renowned winemakers, and introductions to hand-selected local guides.
For groups and corporate events, we personally curate menus and carefully select wines and vintages to elevate the enjoyment of the entire party.
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Step 4
sEAMLESS DELIVERY
Before you depart, your complete itinerary is uploaded directly to the custom Tastes Travel App where you have instant access to all reservation details.
The app conveniently works across both online and offline environments, unlocking smart real-time itinerary updates from your consultant, and a built-in group chat feature to keep your entire travelling party and your advisor instantly connected. Even when offline, you retain full access to your day-by-day schedule, reservation details, event summaries, and address information.
Frequently asked questions
Everything you need to know
We’ve tried to provide answers to any questions you may have, so please read our frequently asked questions to give you complete peace of mind.
Enquire now to create your own stories
Whether you are planning a weekend away with your partner, a larger party or even a wedding — your story is our starting point. Begin your journey by teasing your initial vision with us. Please get in touch to secure your private, 15-minute video consultation with a senior designer.
